About

Andy co-founded salt in 2000 and has led the development of MullenLowe salt’s Social Purpose model to create sustainable, progressive campaigns for brands and businesses. He advises organisations on how they can use social issues to drive growth, and how communications can effect change to bring about better business results and social progress. Andy has worked since 2006 on Lifebuoy soap’s award-winning social mission, described as the ‘best social program ever’ by David Aaker, Professor Emeritus at the University of California, Berkeley's Haas School of Business, and has advised organisations including Unilever, Diageo, Mondelez, PepsiCo and Kimberly-Clark over the last 20 years. He is a regular speaker on the role of business in society, at conferences in Europe, America, Asia and Africa and as a visiting lecturer, including for Cambridge University’s Institute for Sustainability Leadership and the Rotterdam Business School, and is a member of the Medinge Group, the Brands with a Conscience Think Tank. A second edition of his book, ‘Business on a Mission: How to Build a Sustainable Brand’, will be published by Routledge in 2021.