Life insurance for the YOLO generation
Andrew Gibson, Chief Strategy Officer at Creature introduces the agency’s latest work for Beagle Street and explores the evolution of a sector for the ‘adulting’ generation.
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Andrew kicked things off, professionally speaking, at McCann, after a university career notable for founding the odd whisky society, infuriating the odd English golfer with his short game (Andrew honed his skills on the rolling slopes of Carnoustie), and finally finding time to pick up a history degree. As an account man, he made an excellent planner, so soon made that leap official, leading all sorts of pieces of global business, including Mastercard and Nestle. Andrew joined Creature in 2013 to head up strategy on the Carling account, becoming our first Head of Strat two years later, and our first CSO at the start of 2017.
Andrew Gibson, Chief Strategy Officer at Creature introduces the agency’s latest work for Beagle Street and explores the evolution of a sector for the ‘adulting’ generation.
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