About

Allan leads the strategy team based in London, Amsterdam and key European markets. He passionately believes in the power of creativity to build brands and that great, truly effective strategy is a marriage of smart human insights, real behavioural data and deep cultural relevance.

Allan has over 20 years experience of working across the marketing and communications sector in PR, brand comms and digital at both agencies and client side. As a MySpace alumni he has been working with social media since its inception and has lead strategy at Tribal Worldwide/adam&eveDDB, J Walter Thompson and Engine in London, where he was responsible for through the line and award winning campaigns for brands including Volkswagen, adidas, Guinness, Hasbro, Lipton, Marmite, E.ON and Jägermeister.

In addition, Allan is a passionate spokesperson for people from working class backgrounds and encourages better pathways into the industry. He has spoken on the Working Class to World Class podcast.