This season, I’m unlearning the answers
Alistair Schoonmaker, Co-founder and MD at Ultra, on adopting a ‘find the right questions’ mindset
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Alistair, originally from Seattle, has over 20 years of agency experience leading teams and creating award-winning work in advertising, digital, design, and technology. His work in North America, Asia, and Europe spans various categories on brands such as Apple, T-Mobile, Nike, Gymshark, AB InBev, Diageo, Mondelez and Kraft. Known for his belief in the power of creativity to drive business, Alistair fosters unique collaboration between agency teams and clients that ultimately helps brands discover category-beating work. He’s driven by creating the space for clients, creatives and business to do their best and most effective work. In 2020, he founded Ultra in London alongside Matt Bennett and Will Battersby to disrupt the creative industry further and reduce the friction between brands and great work. Alistair works with clients globally and is inspired by bringing a new generation up through the creative industry.
Alistair Schoonmaker, Co-founder and MD at Ultra, on adopting a ‘find the right questions’ mindset
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