Alison joined MSL in July 2018 to lead its Health practice, following over 20 years as a senior leader working with a number of global agencies. She has expertise in developing award winning patient engagement strategies across owned, earned and paid channels globally to influence patient behaviour. Alison is adept at building communities to influence and effect change across a range of therapeutic areas for clients such as GSK, Novartis, Pfizer, Shire, Allergan and Johnson & Johnson. As part of her work for GSK, Alison led a global awareness campaign, aimed at addressing barriers to vaccination. Alison also led a UK campaign for GSK’s Cervarix vaccine (Human Papillomavirus Vaccine) to educate mothers and their teenage daughters about the importance of vaccination to prevent transmission of the HPV virus. As an executive member of the Healthcare Communications Agency, Alison champions best practice across the health industry.
New technologies are transforming our world and healthcare is no exception. But, with such rapid change, how can the industry adapt to ensure it’s not leaving patients behind?
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