Fresh Reads: The Whole Marketer by Abigail Dixon
Alice Yu Yuebo reviews Dixon’s landmark book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative
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Alice Yu Yuebo is the founder of Mama on Palette, Singapore’s first community for mothers who love art and a registered non-profit society. She’s set to help mothers achieve better mental health through art practices, and foster meaningful collaborations among communities for greater impact. As a Women in Marketing Global Award winner and advisory member, she’s been featured in various marketing media including AdWeek, Marketing in Asia, Jing Daily, WARC and passionately mentoring aspiring marketers, especially women. She’s recently co-authored a career book, Before the Good Things Come, to address top ten career questions by Gen Zs and millennial workers, helping them ask the right questions and make informed decisions. She also helms the role as the partner marketing lead at NCS Group, a leading technology services firm with offices across more than 20 cities in Asia Pacific; as well as teaching as an adjunct lecturer at Singapore Polytechnic, the country’s first polytechnic school with the longest education history.
Alice Yu Yuebo reviews Dixon’s landmark book as part of the Women in Marketing Fresh Reads series, in partnership with Dentsu Creative
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