Alex Moore is a strategic media professional with 12 years’ experience across planning, strategy and client servicing. Having previously worked at Initiative, Starcom, the7stars and Craft Media. Whilst at Craft Alex was instrumental in helping Who Gives A Crap launch successfully into UK retail and launch their first ever brand campaign in 2023, which went on to win multiple awards across both direct response categories at the Performance Marketing Awards and a partnership award at the Guardian’s own media awards too.
His latest role at The Specialist Works is focused on marketing and new business development. Applying his strategic acumen and client-first approach, to the agency itself – the UKs second largest indie. An agency built by passionate specialists to delivery disproportionate impact for entrepreneurial brands.
In his spare time he enjoys attending heavy metal gigs, chasing his son around the playground and following Leeds United’s ups and downs across the country.
By Alex Moore
Reactive media can be a powerful tool for driving cultural currency and brand growth, here's how brands can capitalise on this trend
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