Alex Clough is the Creative Strategy Director at Splendid Communications, an award-winning creative communications agency with a ‘People-First’ approach to creativity. He leads the development of communications strategies for Splendid clients to deliver insight-driven, cultural ideas that travel freely through social, PR, search, digital and experiential, but remain consistent and intact wherever they land. During his career Alex has delivered campaigns for some of the UK’s most iconic brands, including Jack Daniel’s, Hendrick's, Smirnoff, Greggs, MoneySupermarket.com, Tesco, and The AA.
By Alex Clough
With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.
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