About

Abb-d Taiyo is Founder and Director at digital agency and B Corp, Driftime®. A design and impact agency that crafts stories and digital experiences for companies creating measurable social, environmental, and economic impact.

Following many years leading on major projects and brands at large agencies, Abb-d grew tired of what he describes as “purposeless commercial briefs” and decided he only wanted to work with clients committed to ESG goals. This led to him co-founding digital agency Driftime® in 2016, alongside his co-founder Sara Taiyo.

Driftime®’s client policy is so strict that team members are encouraged to veto briefs that do not satisfy this criteria. Driftime® itself became a B-Corp in 2021, in order to lead by example through its ethos and values. Examples of projects Driftime® have worked on include digital solutions for conservationists Only One, sparking global conversations around healthier oceans with meaningful, accessible ways to take action, and inspiring and empowering travellers to source sustainable routes by redesigning luxury travel agency Indagare’s online experience.