Think Forward 2023: Fragmented Futures
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About this event
Think Forward 2023 is almost here.
To mark the release of eighth edition of Think Forward, you're invited to join us on Tuesday 6th December at 10am (GMT) as the brains behind the report will take a deep dive into the trends that are set to shape the digital landscape over the next 12 months.
We’re almost at the end of 2022 and we thought we’d be living our life in the metaverse and using our crypto wallets to pay brands in virtual malls. But, the reality is looking a lot different, with 2022 quashing the vision of the ‘future of social’ as any singular world- instead, it has many worlds.
The future is now less like looking through a telescope, and more like looking through a kaleidoscope: many diverse fragments, not one single vision.
In this fragmented space, every user is carving out their own way, own niche, their own world. Brands have learned best practices for a world that’s polarised, but what about a world that's atomised? As the many paths of the internet fan out, this serves up an infinite number of worlds.
With these worlds come infinite opportunities to sink – or to swim.
Let's help you navigate the fragmented future.
Speakers
Paul Greenwood
Head of Research & Insights We Are SocialPaul leads the Research & Insights team at We Are Social UK, developing measurement standards across all our clients which enable accurate modelling of their ROI.
He helps to set up and oversee the global measurement frameworks of clients to ensure consistency in reporting and insight generation across multiple markets; sharing knowledge and best practices; and working directly to track the performance of social strategies against agreed criteria.
Mobbie Nazir
Global Chief Strategy Officer We Are SocialMobbie is responsible for overseeing the ongoing evolution of We Are Social’s offering to meet the needs of the world’s biggest brands. At a time where culture moves at the speed of social, she helps clients maximise their impact through effective and relevant communications. She leads the agency’s strategy and research and insight offering, and is responsible for building its strategic approach across 15 global offices.