Major League Baseball: London Series
The 2019 MLB London Series was a moment in sporting history: the first ever Major League Baseball games played in Europe. The challenge was exciting a whole new generation of fans outside of the US whose knowledge of baseball - before now - often extended just to a Yankees logo on a cap.
We Are Social and MLB engaged in a comprehensive year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it.
The results speak for themselves: the event sold out quicker than Glastonbury, with a record-breaking 118,000 tickets being sold. 13,000 fans revelled in the baseball-themed culture of Boston and New York at London Yards. And 12,000 kids visited MLB’s Play Ball Park, where they could pick up a bat, ball and mitt for the first time. Even Prince Harry and Meghan got involved!
- 118,000 tickets sold in under 30 minutes
- quicker than Glastonbury
- 13,000 fans
- attended London Yards
- 12,000 London youths
- attended MLB’s Play Ball Park
- 2.2bn earned impressions
- generated through activity on social
- 100% increase
- in social followers in just a week
- 13.95 million
- social media impressions
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Major League Baseball: London Series
MLB London Series 2019. We Are Social and MLB engaged in a comprehensive year-long programme of content and on-the-ground events, culminating in the London Series themselves, in order to engage fans about the sport and culture surrounding it.
