The Brief
We were tasked to produce a video with a sports theme to draw attention to the INC-5 global plastic treaty negotiations taking place in Busan, Korea in November. The campaign needed to engage audiences and drive them to sign the petition urging world leaders to take action at the negotiations.
Our Insight
At a time when lots of brands were leveraging the Olympics, our work needed to disrupt the programming in a refreshing and striking way. We wanted to create a world where familiar settings are infused with illogical and deadpan humour - so the film feels heightened and detached from reality, but not entirely unimaginable.
The Idea
We created a 75-second film, Inspired by this year’s summer of sport. the film shows global politicians running a metaphorical race, with the UN plastics treaty negotiation as the finish line.
Along the way, the leaders face hurdles such as bribery attempts and an invasion of fossil fuels, ending with the question of whether they have done enough to help secure a plastic-free future for the planet.
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Greenpeace | Global Plastics Treaty
Bringing attention to the Global Plastics Treaty negotiations taking place in November this year, the film shows global politicians running a metaphorical race, with the final UN plastics treaty negotiation as the finish line, to help secure a plastic-free future for the planet.
