BRANDS + CULTURE

5 HOT TAKES: WHAT THE F**K IS CULTURE?

…and what does it mean to move and shape culture? Hear from an eclectic mix of marketers, strategists and experts on what culture IS, HOW to navigate it, WHY it matters and WHAT good cultural insight and initiatives look like and HOW to lead, (not borrow or exploit) culture.

What’s the difference between activating in and creating culture?

Why do the WHY questions need to be asked?

What are we getting wrong, as marketers?

Why are we so obsessed with “youth” and “pop” culture?

What is a brand’s role in culture? How can brands legitimately play a role in culture?

What’s the difference between advertising and culture-led work?