Delivering a social slam-dunk by jumping off the back of big cultural events.

In the past few years, Toyota engineers have worked on a humanoid robot, Cue3, capable of breaking the world record of free throws scored in a row: 2,020.

We decided that Cue3 should take on the internet. We took the 2019 Basketball World Cup as our perfect opportunity; with a host of online taunts and provocations that showcased its incredible talent.

We hit 4.1 million impressions and reached 2 million people, in just 3 weeks.