AXE
by LOLA MullenLowe
Jaffa Cakes
It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and for all that Jaffas are indeed cakes (obviously). After all, clue’s on the box, bruv. Brought to life through OOH, social, PR and earned media.
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