Furby
by PrettyGreen
Hasbro Games
Using social listening to find the biggest fans, PrettyGreen created fame driving moments with personalised Hasbro Games. After spotting cleaning influencer, Mrs Hinch playing Cluedo, the team turned the Cluedo Mansion into Mrs Hinch's home, resulting in 2.1m social reach.
Business Objectives
Disciplines
Sector
Share
