When advertising does good, good things happen in turn.

**Written for Campaign** Unsurprisingly, trust in advertising is at an all-time low. But Laurence, and the rest of us, strongly believe in the power of advertising to do good. As David Droga recently observed, ‘“People don’t like advertising, until their cat goes missing”. When agencies are employed for social good rather than solely commercial gain, that’s a trust lifeline. Don’t be afraid to shout about the good you do.