Second Shot: No and Lo Alcohol's Next Big Wave

Second Shot – No and low alcohols next big wave

There has been a shift. Consumers that were once sober-curious have become sober-conscious. On the cusp of the great reconsideration, no and low alcohol is coming of age.

Looking at the three key growth sectors, category leaders and emerging brands, we pour over the principles underpinning the next iteration of the category – and what it could mean for the future of beverage.