Indulgence in the Age of Wellbeing

Consumers’ collective and apparently contradictory desires to live life both healthily and on-the-go, replacing meals with snacks (*cue Girl Dinner) and indulging in instant pick-me-ups, has created an opportunity for brands in the ‘healthy indulgence’ space. In our latest edition of Show Me, we unveil the five new frontiers of wellness, highlight the snack-stars of the future that play in this space and discuss the role of design in hitting this lucrative sweet spot.