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McCann Manchester Logo

McCann Manchester

Prestbury

Smyths Toys

Get ready to go on an adventure this Christmas. When Oscar comes to town with a magical blue road. Taking our star-studded cast of all your favourite toys on a mysterious journey. Leading them to...Smyths Toys of course!

Business Objectives

Drive footfall
Product benefit/differentiation
Raise awareness/consideration

Disciplines

Advertising/Creative
Brand strategy
Integrated marketing
Media planning & buying

Sector

Retail

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