Nike
by Wieden+Kennedy London
adidas
To launch Arsenal’s 2021/22 third jersey, Iris created ‘Where we belong’, a 3.5 minute mockumentary spotlighting 60-year-old Arsenal super fan, Len. The campaign taps into the fact that, for fans, there is nothing more powerful than belief, and Len is the embodiment of this.
Business Objectives
Disciplines
Sector
Share
