Deepening the bond on father's day

Iris was briefed to use Father’s Day as an opportunity to raise awareness of Jack Daniel’s new super premium ‘Bonded’ whisky.

Based on the insight that 54% of fathers feel they are not devoting enough quality time to their children, we created a series of questions for people to "deepen the bond" with their father figures over a glass of Jack Daniel’s Bonded.

To launch this initiative, we created a 90’’ reel with three cutdown versions along with a series of question cards, all shared via Jack Daniel’s UK Instagram.