The Challenge

Nectar, the UK’s largest loyalty programme,revolutionisedits rewards and loyalty scheme, allowing customers nationwide to access exciting offers through a new app and website. 

To celebrate the launch, we unveiled Nectar’s new brand identity through an integrated campaign which ran across TV, print, radio, social and digital media.

Our Approach

The campaign aimed to ensure customers never miss another point by driving them to download the new app and check it before shopping. The app features tailored, weekly offers in a way that is completely personalisedto the customer.

The brand’s new strapline ‘Get your Nectar on’ is rooted in driving behaviourchange to encourage customers to start thinking about Nectar before they shop and checking the app to ensure they get the best offers.

The 30 second spot introduced a fresh brand asset for Nectar, dubbed the ‘Droplet’, that morphs into the logo and brings a modern, digital first feel to the brand.