Drop in with Samsung

Our creator-led campaign aimed to empower a UK Gen Z audience to demonstrate the “guts to try” skateboarding ahead of the Paris Olympics 2024.

The long-term partnership represents a commitment from Samsung to British skateboarding across coaching, grassroots, and elite pathways. A first-of-its-kind in terms of value and brand alignment for the sport to inspire the future generation.

We kicked off the launch with an event in London’s BaySixty6 skate park. The campaign brings together a team of influential professional skateboarders and Skateboard GB to demonstrate their skills to an audience of young skateboarders from the local community, inviting them to ‘Drop In’ with Samsung on the day.

The campaign rolled out across Instagram, TikTok, and YouTube from September through to December 2023.

Since the campaign started, the Gen Z audience has been the fastest growing group for sales of Z Flip5 – this is without any paid for media, and before the opening of Samsung Flip Park.