The new face of luxury - How Gen Z are driving change for the world's most prestigious brands

In this webinar, we unpack and decode how brands are building status with Gen-Z and the street culture tribes through the lens of the traditional marketing mix.

Impero's Owner and ECD, Michael Scantlebury, will be taking you through research and insights we've produced from looking at a number of brands that cultivate a high degree of status in the world of streetwear, tech, fashion and alcohol.