Post-COVID expectations and behaviours: Gen Z and financial services.

But there are ways that banks can help. Gen Z, born between the mid-90s and the early 2010s, became the largest generation back in 2019, and represent around one third of the global population.

From school and university shutdowns to social distancing, debt and unemployment, Gen Z is coming of age in the midst of dramatic socio-economic turmoil. Financial services as an industry must remember that it is in a privileged position, holding significant power and ability to influence positively.