THE HOUSE 337 DEMAND INDEX - DRIVING GROWTH IN FASHION THROUGH DESIRABILITY

Welcome to the House 337 Demand Index, a series of sector-specific guides on the factors that drive consumer demand for brands and products. For our first issue, ‘Driving Growth In Fashion Through Desirability’, we take an in-depth look at the UK’s high street fashion retailers and how brand, experience and product combine to create desirability, that intangible quality that quickens the pulse and inspires devotion.