Tesco
by BBH London
Sainsbury's
Beyonce was about to drop 2020’s hottest fashion collab. But the internet started to point out that the whole collection looked like a UK supermarket’s uniform… A lot like it! In just 4 hours, Sainsbury’s responded with #Sainsbey, generating a media storm (and a few angry fans).
Business Objectives
Disciplines
Sector
Share
