Malibu
by Wieden+Kennedy London
Altos
For our first campaign with Altos, we’re challenging tequila preconceptions. Meet Alan, our bartender. He’s no celeb, but knows tequila can be so much more with Altos, and makes a mean margarita. Our playful, social first campaign invites consumers to rethink tequila with Altos.
Business Objectives
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