Reimagining Brit(ish)ness

In the wake of Brexit and historic lows in consumer confidence levels last year, we decided to undertake some proprietary research to evaluate the state of Britain’s brand today in the eyes of the nation. We polled over 2,000 men and women with 10 questions about Britain and its values and culture to get a read on the nation's mood and sentiment. Have a read and see what you think?