Beauty Pie - Luxury Beauty Without Luxury Prices

Challenged to raise awareness and luxury beauty credentials with a digital first campaign in the UK and US. Our confident and defiant campaign marries product education with an edgy critique of the traditional beauty industry to position Beauty Pie as a revolution in beauty.


Results

4x
number of members
Drove 4x
site traffic

YouTube Film

As a startup Beauty Pie needed content that would create cut through that didn’t cost the earth. The launch film punctured the excesses of the beauty industry by hijacking existing assets from the luxury world and giving them a new much more relatable and inclusive voice.

OOH, print and digital videos

Alongside the Youtube film we brought the same disruptive idea and tone into digital OOH. This ensured visual consistency that flowed through Beauty Pie’s packaging, website, socials and comms.

DOOH


DOOH

DOOH


DOOH

Social

Social


Print


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Beauty Pie - Luxury Beauty Without Luxury Prices

Challenged to raise awareness and luxury beauty credentials with a digital first campaign in the UK and US. Our confident and defiant campaign marries product education with an edgy critique of the traditional beauty industry to position Beauty Pie as a revolution in beauty.

Feel free to get in touch

We'd love to chat

Forsman & Bodenfors

020 3971 4242 [email protected]