DEPT® Trends 2025: The future belongs to the impatient

If you thought 2024 was big—with global elections, the Paris Olympics, and AI stealing the spotlight—just wait for 2025. AI transformation will be the single biggest trend, and for good reason. AI is rewriting the playbook. From business to culture, it has the potential to change how brands connect, how we work, and how we experience the world. 

Despite the huge potential AI offers, in boardrooms across the globe, executives are still talking about AI as just a tool for saving money or churning out content faster. That mindset only addresses 10% of the potential of AI. The other 90% lies in AI’s ability to reimagine how businesses operate, make decisions, and interact with customers. 

You need to be ready to move fast and capitalise on a pivotal year in the evolution of AI. And we can help. 

Join our annual Trends event where we bring our best experts along with insights from clients, partners and thought leaders to help you not just keep up, but lead the charge in an ever-evolving world. 

• Discover how AI is reshaping creativity, brand strategies and media planning, creating more personalised and impactful campaigns.
• Learn how AI is supercharging commerce by enhancing customer journeys, driving sales, and delivering immersive experiences.
• Dive into the tech and data trends that are making AI transformation scalable and realistic.
• Explore how AI is driving cultural shifts and creating new possibilities in the workplace.

We’ll also discuss the strategic steps businesses need to take to become AI-ready, both culturally and in terms of technology. Plus, get insights into the role AI will play in 2030, and how companies can position themselves to stay ahead of the curve.

Whether you’re a brand, marketer, technologist, or creative, this event will help you rethink and refocus on what lies ahead in 2025.