The Curiosity Code: How Top Marketing Teams Stay Curious, Creative, and Competitive
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About this event
What does it take to build a curious, innovative marketing team in today’s fast-paced, AI-driven world? And how can leaders successfully cultivate this mindset within their organizations to drive meaningful results?
In an industry where staying ahead of rapid change is a constant challenge, the need for creative curiosity has never been more critical. It drives consumer centricity, powers creativity, and fuels innovation—ultimately leading to stronger, more adaptable teams. But how do marketing leaders unlock this potential in their teams?
Join Creativebrief and TwentyFirstCenturyBrand’s Sara Tate for a deep dive into how leading organisations like the LEGO Group and PepsiCo have cracked the code for building a culture of curiosity. Sara will draw on insights from the CMO Thrive Guide, designed to help marketing leaders navigate the complexities and demands of the role and thrive. She will unpack a methodology for building curious teams and share inspiring examples from inside world class marketing departments.
To express your interest please email [email protected]
Speakers
Charlie Carpenter
CEO CreativebriefCharlie will open this event.
Under Charlie’s leadership, Creativebrief has set a disruptive course, focusing on the power of technology to transform how brands and agencies come together to create the industry’s most recognisable work.
Charlie has a deep knowledge of the industry’s ebbs and flows, but also a keen desire to simplify its complexities. He’s a regular commentator on topics ranging from diversity and social purpose to the changing dynamics for agencies and how the industry can rid itself of the dreaded ‘pitch’. He has also been a regular feature in the Campaign A-List.
Sara Tate
Partner, Transformation Practice TwentyFirstCenturyBrandSara Tate is the European Partner for the Transformation Practice at TwentyFirstCenturyBrand. Under her leadership, the Transformation Practice accelerates organisational change to drive growth by focusing on people—not just processes. She collaborates with global organisations like PepsiCo and Starbucks, working alongside CMOs to deliver vision-led marketing transformation programs.
A multi-award-winning agency leader, Sara successfully led TBWA London through a major transformation, solidifying her interest in how people navigate change. She later co-authored The Rebuilders: Going from Setback to Comeback in Business and Beyond, a book focused on resilience and rebuilding.
Date and Time
Location
Soho Works
180 The Strand
London
WC2R 1EA