Storytelling: What it is, why we need it and how to get better at it 

We are all storytellers, or so we’re told. But we are rarely told why this is useful to us – as humans and as marketers – and the rules that go with it. This session will cover what a story is, why stories are so powerful, and cover proprietary research with a film director, documentary maker, fine artist, journalist, teacher and vicar as to best practice of how to tell better stories.

Session explores:

• What is a story?
• Why do we tell them as humans and why do we tell them as marketers?
• Learnings from other storytellers
• How ’story’ is what has got humans to the top of the food chain, and how it will get any brand to the top of the marketing food chain
• The importance of story, and the rules of storytelling regardless of your individual role
• How everything you do tells a story - this session will show your team how to make sure your brand's stories get listened to
• Useful tools to take away from the session, which will improve your team's brand storytelling

The details:

Wednesday 19th February, 9:00am - 11.30am

Breakfast and refreshments will be provided

SohoWorks, 180 Strand, WC2R 1EA

£300 + VAT 

Suitable for brand-side marketers from all sectors.

If you or any members of your team are interested in attending, please reach out to Edwin ([email protected]).

About Creativebrief curious minds: marketing mastered

At Creativebrief, we are passionate about the role of curiosity to build capabilities in marketing teams. In a fast-evolving marketing communications landscape, progressive brands and their teams must be more curious, informed and connected in pursuit of modern marketing excellence.Through our new series of events and workshops, we’re helping to create space and time for marketers to build up their marketing capabilities.

About Kevin Chesters

Kevin Chesters has 30 years’ experience leading strategy on both agency and client-side. He is a former CSO of W+K London, Dentsu mcgarrybowen and Ogilvy. He was also the Head of Strategy at BT. He is a prolific industry commentator and trainer; and also lectures at five UK universities on creativity and storytelling. His first book, ‘The Creative Nudge’ was an Amazon best-seller.

Please note: tickets are non-refundable