FOCUS: Responsible representation drives creativity
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About this event
FOCUS returns to The Business Design Centre London on 5th / 6th December with a packed programme of meetings, networking and conference sessions, spanning film, TV, advertising and games.
Creativebrief's Nicola Kemp is hosting a panel discussion with CPB London, Asics, Iris and The Diversity Standards Collective.
Agencies and therefore producers have been put under increasing pressure from their clients to increase representation statistics, show brand purpose and for them to be seen to be ‘doing good’. Is being seen to be doing good corporate window dressing? How do producers ensure that their creativity is not constrained by corporate responsibility targets? We speak to clients, CEOs and creators to identify the potential pitfalls – and how to avoid (and embrace) them.
Speakers
Sibulele Mjali
Head of Research, insights and Methodology The Diversity Standards CollectiveSibulele Mjali is the Head of Research, insights and Methodology at The Diversity Standards Collective. The worlds cultural research network.
Nicola Kemp
Editorial Director CreativebriefNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business.
Helen James
CEO Europe CPB LondonHelen has spent 20 years partnering with the world's biggest and best brands to deliver transformative ideas that help their businesses grow. In her role as CEO, Helen leads the team at Crispin Porter Bogusky London, an award-winning creative agency based in London with clients including Pernod Ricard, Tinder, Asics and Marie Curie.
Grant Hunter
CCO IrisGrant is the Global ECD of iris based in London. During his time at iris he has led award-winning work for Samsung, adidas, COP26 and the London 2012 Olympic and Paralympic games.
Vanessa Graf
PR Manager Running EMEA ASICSVanessa leads PR for ASICS (Performance) Running in EMEA and together with her team oversees the brand’s global running community.
Date and Time
Location
52 Upper Street
London
N1 0QH