Brief writing: how to save time, money and blood pressure briefing your story

We’re delighted to announce the next Creativebrief course, ‘brief writing: how to save time, money and blood pressure briefing your story’ with award-winning strategist and consultant Kev Chesters.

Did you know that 33% of all marketing budgets are wasted through bad briefs and rebriefing? (Source: betterbriefs).

This session will cover why briefing is important, the practicals of great briefing, and the science and principles behind writing a great brief.

Workshop attendees will leave with:

• A better understanding of the importance of brief writing
• Ten principles of great briefing
• The perfect client brief
• Examples of great briefs and their outputs

The details:

18th September, 8.45am - 11.45am

SohoWorks, 180 Studios, WC2R 1EA

£300 + VAT

Suitable for mid-level brand marketers in all sectors.

If you’re interested in attending, please reach out to Edwin ([email protected]).

About Creativebrief curious minds: marketing mastered

At Creativebrief, we are passionate about the role of curiosity to build capabilities in marketing teams. In a fast-evolving marketing communications landscape, progressive brands and their teams must be more curious, informed and connected in pursuit of modern marketing excellence.

Through our new series of events and workshops, we’re helping to create space and time for marketers to build up their marketing capabilities.

About Kevin Chesters

Kevin Chesters has 30 years’ experience leading strategy on both agency and client-side. He is a former CSO of W+K London, Dentsu mcgarrybowen and Ogilvy. He was also the Head of Strategy at BT. He is a prolific industry commentator and trainer; and also lectures at five UK universities on creativity and storytelling. His first book, ‘The Creative Nudge’ was an Amazon best-seller. He now runs his own strategic consultancy with a small group of select clients.

Tickets non-refundable