Our Task

One of the world's leading wine brands, Penfolds, needed help with brand awareness in the UK. A brand with a history of being bold and going beyond the status quo, needed to grab attention using their visually powerful world of space travel, daring to go, where other wine brands have never gone before.

Penfolds creative had to stand out in the UK and do something innovative. We took Penfold’s distinctive assets and helped them ‘venture beyond’ the confines of their media space. In OOH, a special build at Europe's busiest shopping mall, Westfield, saw the iconic Penfolds spaceman and billboard physically drift out of the site as if in zero gravity, . Across social platforms, wine rockets and spacemen popped out of videos to disrupt social feeds and grab attention. Then to build reach, over 2000 DOOH sites showed off visually iconic, space-themed animation with a bold red tint.

The Campaign

To make our ‘Venture Beyond’ campaign stand out, we employed a clever use of media to elevate the Penfolds brand assets, echoing how items float in space.

Special Build OOH

To drive fame… A custom build at Europe's largest shopping mall, Westfield’s London. At their iconic Pump Station, the brand's hero spaceman physically drifts out of the site as if in zero gravity along with the billboard itself.

Social & Digital

Across Meta platforms, Instagram and Facebook, 3D pop-out videos stopped audiences scrolling and disrupted social feeds, grabbing attention and showing off the Penfolds brand.

Digital OOH

To drive awareness…Using over 2000 digital formats across the UK, we used our eye-catching motion graphics.

The Results

Taking the ethos of the campaign 'Venture Beyond' into creative solutions for the different media paid off...