Our brand and cultural transformation purpose

To enable Mishcon’s clients and its people to shape the world’s possibilities.

A Sector Facing Unprecedented Disruption

Mishcon de Reya is not the biggest law firm, but it is one of the best. But law, as with every sector is facing disruption. Mishcon’s Managing Partner set out a 10-year vision to galvanise and drive the firm forward.

We helped Mishcon distill their Purpose, resulting in a distinctive and differentiated positioning that wouldn’t just help defend them against the disruption in the category but elevate them above the category.

The Law of tomorrow

Law advertising is renowned for being dull. Really dull. However, a law firm that is prepared to take the UK government to the High Court is clearly not afraid of challenging convention. Rather than talk about ‘what and how’ they lawyer, we elevated their brand and communications above the noise of the category. In essence, by demonstrating they understood--and could help support--their clients’ strategic visions and future.

The Law of Tomorrow was born, a rich, creative platform that tackled key geo-political, technological and social trends driving the future of business, in an authentic, challenging and disruptive manner. The key themes of each execution were extended into supporting thought-leadership content from across the practice, as well as a multi-channel marketing programme in partnership with The Economist, called Now & Next.

Mishcon’s willingness to push against conservative category norms really paid off. We received 8.3M views - more than double our KPI - with time spent watching the content totalling more than 100,000 hours. But our impact went well beyond video views. Directly following the launch of the Law of tomorrow, Mishcon de Reya saw a 10% lift in revenues year-on-year.