True Blood

Broadcast ads for period products were banned until 1972, and it wasn’t until 2017 that a commercial depicting red blood, rather than blue liquid, was aired on TV. AMV BBDO Chief Creative Officers, Nadja Lossgott and Nick Hulley, along with Margaux Revol, the agency's Strategy Partner, talked to shots about presenting gynaecological reality with their taboo-smashing Essity campaigns, Blood Normal and Wombstories.