Creating a world famous brand platform

Challenge

Recapturing a latent love for Snickers, generating an unfair share of fame and catapulting it from the number 7 to the number 1 chocolate bar brand worldwide.

Solution

Made Snickers #1
chocolate bar in the world
$376.3m
increase in Global Market Share
15.9%
growth in sales in 1 year
Winner of 593
industry awards
47
Cannes Lions
4
IPA Effectiveness Awards

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You're Not You When You're Hungry

Creating a world famous brand platform and unlocking a new positioning based on a global human insight.

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AMV BBDO

020 3787 0100 [email protected]