Creating a world famous brand platform
Challenge
Recapturing a latent love for Snickers, generating an unfair share of fame and catapulting it from the number 7 to the number 1 chocolate bar brand worldwide.
Solution
- Made Snickers #1
- chocolate bar in the world
- $376.3m
- increase in Global Market Share
- 15.9%
- growth in sales in 1 year
- Winner of 593
- industry awards
- 47
- Cannes Lions
- 4
- IPA Effectiveness Awards
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You're Not You When You're Hungry
Creating a world famous brand platform and unlocking a new positioning based on a global human insight.
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