Barclays
by BBH London
Lloyds Bank
At the heart of the campaign is a 60” TV advert, “Bike”, that follows a girl from ages 11 to 15 as she masters the art of riding a bike and growing in confidence over time, supported every step of the way by the Lloyd’s Bank horse. The advert is set to an epic and uplifting sound
Business Objectives
Disciplines
Sector
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