We worked with OXO on a new brand platform to leverage the love people feel for the brand, whilst driving relevance for the modern day customer.   

This new platform plays off the consumer insight that meals made by those who care about us taste better. With OXO being at the heart of family meal times since 1850 they’ve always been the perfect partner to those meals cooked with care and love. This led to the new platform, ‘Made with OXO, made with love.’ 

The platform and branding device will be used across all touchpoints, from retail through to ATL.  

The initial launch 30” ran on national TV, with System 1 calling it out for getting the relatable ingredients just right with the best performing sauce and condiment ad of the last 3 years.