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TBWA\London

London http://tbwalondon.com/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

We are The Disruption Company®. We create disruptive brand platforms and creative experiences that unlock unreasonable growth for our clients. We pioneered Disruption® as a means to transform business. To us, Disruption® has never been a catchphrase or trend, but a very real, radical methodology that we’ve put into practice on some of the world’s most iconic brands.

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Insights

TBWA Backslash Edges Report

More than a trend report, Edges don’t spotlight the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, TBWA Backslash's 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts—taking a nuanced dive into the latest manifestations and tensions that are changing their trajectory. The full glossary of Edges can be downloaded now at https://backslash.com/edges/.
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Sandie Dilger's cultural "cliff notes" for brands

In the face of cultural complexity, our cultural intelligence unit here at TBWA, Backslash, recently launched their 2023 Edges as a way to codify the chaos and map out a strategic blueprint for the future. Acting as her cultural “cliff notes”, our CSO, Sandie Dilger, shares her five key takeaways for brands as we look to start planning for 2024.
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Can Tech Rewrite Its Wrongs?

TBWA's cultural intelligence unit, Backslash, released a global study examining society’s complex relationship with technology. According to global Backslash research, the majority (52%) of people are concerned about the direction new technology is headed. Backslash's zine confronts this growing techlash head-on and asks: “Can Tech Rewrite Its Wrongs?” More than an observational report, the zine outlines clear opportunities for businesses to get on the right side of tech’s history.
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Backslash 2023 Edges

In a time where cultural shifts play a key role in a brands ability to disrupt their categories, it has never been more important for organisations to have their fingers on the pulse of culture. More than a trend report, Edges are defined as meaningful cultural shifts. In the face of cultural complexity, Backslash, the cultural intelligence unit powered by the global TBWA collective, offers Edges as a way to codify the chaos and map out a strategic blueprint for the future.

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