TBWA's cultural intelligence unit, Backslash, released a global study examining society’s complex relationship with technology. According to global Backslash research, the majority (52%) of people are concerned about the direction new technology is headed. Backslash's zine confronts this growing techlash head-on and asks: “Can Tech Rewrite Its Wrongs?” More than an observational report, the zine outlines clear opportunities for businesses to get on the right side of tech’s history.