In a time where cultural shifts play a key role in a brands ability to disrupt their categories, it has never been more important for organisations to have their fingers on the pulse of culture. More than a trend report, Edges are defined as meaningful cultural shifts. In the face of cultural complexity, Backslash, the cultural intelligence unit powered by the global TBWA collective, offers Edges as a way to codify the chaos and map out a strategic blueprint for the future.