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MullenLowe UK

London https://www.mullenlowe.co.uk/

Disciplines

  • Advertising/Creative
  • Creative production
  • Customer experience
  • Social

About

MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world. And this is what we believe...

In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster.

For brands to stay interesting, conversational, and relevant, they need to embrace change.Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.

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Insights
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The Invisible Powerhouse

There are 52 million adults in Great Britain. 47% are in their 50s and above. Between them they control assets of over £6 trillion. They hold 69.7% of all UK household wealth. And yet as an audience, they are routinely overlooked by businesses. At the time of writing, just 12% of UK adverts feature someone over 50 in a leading role. It makes no commercial sense. Download our report here: https://www.mullenlowegroupuk.com/report/the-invisible-powerhouse-report
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The Evolving Relationship Between Brands and Social

The way we build brands and develop businesses has remained mostly stagnant, says Gerard Crichlow, Global Planning Director for Unilever at MullenLowe London. But with social media, we've entered a new world, which calls for a new approach. *Originally posted on Shots.
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The Importance of CX to Brand Growth by MullenLowe Profero

Four key insights: Digital customer experiences are key to brand growth, People feel there is a sea of same in digital experiences, People are demanding a faster pace of change of customer experiences to keep up with leaders in big tech, and People want a more human experience in digital. With UK brands risking losing up to £12bn in UK online sales as consumers demand more human and relevant digital experiences, don't miss this.

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Ecommerce in the Aftermath by MullenLowe Profero

Necessity is the mother of adoption: and of invention. As consumers have been forced into digital channels, we’ve seen a range of responses, from speedy capacity increases in sectors like grocery to the invention of new shapes of ecommerce offering by brands whose typical service had no simple online equivalent (many of which will continue to thrive as fresh revenue streams in coming years). An online-first future is 5 years closer. Here’s how you can shape your ecommerce offer.
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Scared to communicate your sustainability success? Here are five ways to avoid getting cancelled

Our purpose and sustainability specialists, MullenLowe salt, explain how to communicate your sustainability success and five tips to avoid getting cancelled.

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Can you turn a purposeful act into a purposeful business?

Our purpose and sustainability specialists, MullenLowe salt, examine whether you can turn a purpose act into a purposeful business. The most successful purpose-led corporates and brands are those who put their money where their mouth is when times are tough. They’re the ones that prioritise the care they promise to their customers and communities, to the environment, and to their own employees. They are the ones that that lean in, and stay in.

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Purpose and Sustainability: a visible opportunity for hidden companies

Our purpose and sustainability specialists, MullenLowe salt, evaluate the opportunity purpose and sustainability presents for B2B amidst the Covid-19 pandemic and the rise of environmental, social and governance – or ESG – expectations among investors and buyers is forcing B2B companies to look at their supply chains and production in ways they previously were not expected to.

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Banks, Digital and a Recessionary Relationship Reset by MullenLowe Profero

The findings from this survey are a wake up call demanding digital innovation in banking relationships. The looming recession is fuelling a dramatic need for financial wellbeing support during a time where the digital experience is gaining importance, but lacking empathy.
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How lockdown has freed up working relationships

The improvement in the employee/manager relationship must be driven by the clear shift in trust. Through the pandemic, managers have had to evolve from a ‘micro’, hands-on management style, to having to sit back and trust their teams.

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Why now is the time to break the silence surrounding periods in the workplace.

Shiv Brunwin, People Director at MullenLowe Group UK asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?
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Fashion in Advertising by Jose Miguel Sokoloff

MullenLowe Group's Chief Creative Officer asks, "Where did all fashion advertising go?". Read more to find out.
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When advertising does good, good things happen in turn.

**Written for Campaign** Unsurprisingly, trust in advertising is at an all-time low. But Laurence, and the rest of us, strongly believe in the power of advertising to do good. As David Droga recently observed, ‘“People don’t like advertising, until their cat goes missing”. When agencies are employed for social good rather than solely commercial gain, that’s a trust lifeline. Don’t be afraid to shout about the good you do.

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