MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world. And this is what we believe...
In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster.
For brands to stay interesting, conversational, and relevant, they need to embrace change.Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.
The competition will see eight agencies tackle a creative brief from Carers UK
In a season of excess, industry leaders consider how to keep sustainability top of mind
The retailer’s festive push focuses on the ‘gift of community spirit’
Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.
The Made You Look campaign showcases the brand’s refresh and successfully connects with midlife women
Does the new era of brand activism demand a shift from awareness to tangible actions and investments?
The Birthday Card to the NHS aims to close the organ donation gap
The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.
For women’s history month Mullenlowe's Siobhan Brunwin spotlights an issue preventing achieving gender parity
The lighthearted spot from MullenLowe underlines the fact that age is just a number
BITE’s January New Year campaign round up shows that brands and agencies focused on positive resolutions and health and wellness.
The mental and physical benefits of running are perfectly encapsulated in new campaign
The drive for a more inclusive workplace gathers momentum with almost 100 of the most progressive industry brands achieving All In Champion status.
The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.
The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.
Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.
The campaign from MullenLowe Group aims to showcase the brands progressive view toward health
Members of the Gerety Awards Jury join Nicola Kemp to consider how to create a space where award winning work can thrive.
The biggest risk for brands and their agencies right now is being tone-deaf.
Identifying the right tone and connecting authentically with people has never been more nuanced.
Can Cannes really drive change? A look back on the winning work and key themes from the festival.
A round-up of BITE’s Pride coverage to elevate the voices of the LGBTQ+ community all year round.
Nic Alford warns against the use of stereotypes when it comes to LGBTQ+ representation
The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream
Gen Z’ers believe businesses have a responsibility to create a better world
If the internet were sugar-coated, it might be a better place
The advertising industry is in a trust crisis but there’s time to turn things around
Mullenlowe Group UK highlights what makes a career in the NHS so unique
Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards
Six Reasons brands should have one purposeful brand ambition.
Taryn Malakou, Head of Clients at MullenLowe salt highlights the five principles of success brands should consider when looking to take a collaborative approach to advocacy.
Andy Last, Co-Founder of MullenLowe salt on why brands can’t afford to ignore their relationships with the wider world, or their commercial bottom line either.
Richard Cox, Founding Partner at MullenLowe salt on how Knorr placed purpose at the heart of its business and what brands can learn from it.
Tom Knox, Chairman of MullenLowe London, on the greatest marketing challenge of his career.
‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.
It’s the messiness of this campaign that feels particularly important; it does not attempt to shy away from the reality of life but rather celebrates it in all its imperfect glory.
The Awards are working to redefine how traditional advertising is both judged and rewarded, championing brands and campaigns that truly resonate with global consumers.
A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.
Shiv Brunwin, People Director at MullenLowe Group asks, is 2020 the year that we talk about that thing that happens every month to half the population that we just don’t talk about?
Industry and government leaders took to the stage at the Advertising Association’s annual LEAD conference to explore how businesses can build trust, act responsibly and inspire societal change.
The industry needs to move from viewing flexibility as a problem, to embracing the true opportunity new ways of working has to offer.
Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth.
"I think we’re gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
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