Necessity is the mother of adoption: and of invention. As consumers have been forced into digital channels, we’ve seen a range of responses, from speedy capacity increases in sectors like grocery to the invention of new shapes of ecommerce offering by brands whose typical service had no simple online equivalent (many of which will continue to thrive as fresh revenue streams in coming years). An online-first future is 5 years closer. Here’s how you can shape your ecommerce offer.