by Mr.President
Amazon Music’s mission is to ignite fandom and bring people closer to whom and what they love. But making that happen on social isn’t easy. Gen Z music fans don’t want to listen to brands. They want to listen to music.
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By Weirdo
The impact of Black supporters' on the culture of Arsenal FC is undeniable, but often undocumented. So this Black History Month, we helped archive this untold history. By collecting and sharing stories from Black supporters, tales at risk of being lost forever are now preserved.
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By adam&eveDDB
Celebrating the joyful reality of family teatime with a long-term brand platform "We Are Family".
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This festive season, “Begins With You” tells the inspiring real-life story of a guest who discovered the unique benefits of being a Marriott…
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By Mr.President
This campaign marks a return to the high street for Britain’s much-loved chocolate maker via the power of OOH media. ‘Uniquely Thorntons' is…
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The kit has 30 variations each with subtle design differences relating to a fabric donated from members of the community club’s local area. …
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No one has given more to their sport. Or left it all on the court every single time. Rafael Nadal showed us what it takes to be the greates…
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Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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by Georgie Moreton
The Industry Insights 2024 report explores the topics on marketing leaders minds today
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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Download our latest report on the future of the pitch
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DJ pioneer, community builder, and proud father, Charlie Dark MBE, steps into the spotlight with Truant to share his journey of bringing people together. While "community” has become a real buzzword, for Charlie, it’s been a lifelong mission. His work has and is uniting people both on the dancefloor and in the streets. As the founder of Run Dem Crew, a London-based running community, Charlie has impacted countless lives through the power of movement and positivity, earning an MBE along the way.
We created the 2024 AI Impact Report, our new global research into consumer perceptions and behaviours. With over 7000 respondents across 5 countries, this report will provide valuable insights into the evolving landscape of Generative AI and voice-activated technology.
In the new episode of Kantar's podcast 'Future Proof', LOLA's Head of Planning, Camilla Facin talks about the transformative role of creativity in tackling Magnum's business challenges. She is joined by Denise Verkaik-van Strien , Senior Global Marketing Manager at Magnum and and Vera Sidlova, Global Creative Thought Leadership Director at Kantar. Discover how we harness consumer insights and innovative strategies to turn business problems into compelling, human-centric campaigns.
The marketing landscape has become complex, often turning culture into a buzzword. Many are caught up chasing trends, confusing viral moments with true cultural movements, which stifles creativity and clouds our understanding of the communities we should be speaking to. At Gung Ho, we believe it’s time is now to usher in a renewed sense of creativity, truth and cultural reimagining. Our mission has always been to reimagine and redefine what brands can contribute to culture.
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