Top 30
New Work
Below are the Top 30 most viewed items of new work on Creativebrief.com during March 2024.
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New WorkPipedrive
Pipedrive knows that behind every small business, there’s a story of many twists and turns. We’re proud to have played a part in telling those stories–and how Pipedrive helps customers on their journey to success–with the launch of their new brand platform: The Pipedrive.
By DEPT®
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Disciplines
Advertising/Creative
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New WorkPaddy Power
Paddy Power is marking the launch of one of its most exciting products ever by celebrating the footballing Super Sub. The brand’s exclusive product means bets on player markets are no longer dead when the relevant player is subbed off. Instead, the new player picks up the bet.
By BBH London
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Disciplines
Public relations (PR)
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Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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9
New WorkJongga Kimchi
Jongga Kimchi wanted to make as much of a cultural impact in the UK as it has in Korea. Our solution? The Jongga Flavourverse: a 3 week pop up including chef partnerships, influencer and earned media, bringing a slice of Seoul to London and placing Jongga on the UK foodie map.
By Hunter
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Disciplines
Advertising/Creative
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New WorkAutistica
Our latest campaign for Autistica highlights how often employers miss the talents of neurodivergent people during the screening process. Many qualified candidates are overlooked or misunderstood, due to employers not recognising the valuable skills that they could bring.
By House 337
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New WorkThe LEGO Group – Play Unstoppable
A new global study from the LEGO Group has revealed girls feel intense pressure to be perfect and with three quarters of girls aspiring to work in creative industries. A new film spotlights the creative possibilities that are unlocked when girls are free to play unstoppable.
By Exposure
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15
Disciplines
Advertising/Creative
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New WorkRISE365
M&C Saatchi has joined forces with London-based youth organisation RISE.365 and Clear Channel to launch a thought-provoking and motivating out-of-home campaign, called Changing Narratives. RISE.365 is dedicated to supporting young people and young adults in reaching their goals.
By M&C Saatchi
Disciplines
Advertising/Creative
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Disciplines
Advertising/Creative
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New WorkPhilips Baristina
The launch of Philips’ new espresso machine, the Baristina, takes a humorous swipe at modern coffee culture. The campaign asks coffee drinkers to 'Join the new coffee movement' - where you can finally have a real espresso at home, without any of the nonsense that comes with it.
By Droga5
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New WorkGala Bingo
Continuing the brand’s long running sponsorship of ITV’s The Chase, this campaign build on the comedic gameshow concept launched in 2023. The 30+ idents run in pairs across breaks, as stand alone jokes, and a couple of the skits run across every ident spot of an episode.
By neverland
Disciplines
Advertising/Creative
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Disciplines
Public relations (PR)
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New WorkRoyal Enfield
A bike designed for the unpredictability of the Himalayas, with an idea to match. ‘Built By The Himalayas’ lands the ‘change of plan’ mindset that the mountain range demands. A fully integrated campaign across design, photography and film launched the new bike in 2023.
By Droga5
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28
Disciplines
Advertising/Creative
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